Business.com recently published my article, “Well-Rounded Leadership: The Nature and Nurture of Female Entrepreneurs.”
Over the past two decades, and especially since the Great Recession beginning in 2008, women-led businesses have increased dramatically, and now contribute $1.5 trillion annually to the U.S. economy.
Still, women-owned businesses represent only 30 percent of all companies in America, while women make up 40 percent of the workforce and half the population. That gap represents a huge opportunity to boost economic growth.
Unfortunately, misconceptions persist that cause some people to believe that entrepreneurship requires certain in-born traits and to think that these traits make females less suited to start entrepreneurial ventures.
My article addresses these misconceptions and cites evidence that women have natural tendencies that could give them advantages as entrepreneurs.
The article concludes with comments from an interview the online MBA degree program at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School conducted with Jennifer Windsor, CEO of Women for Women International, which supports social and economic empowerment among marginalized women in war-torn countries.
If ever there was someone who has seen the power of combining entrepreneurship and skills training with the innate drive to earn a living and provide for a family, it is Windsor. You will find her insights inspiring and powerful.
