Publishing: a crapshoot

“There’s no formula. A publisher can only do so much. A book’s fate is ultimately in the hands of the book gods.”

–Morgan Entrekin, president and publisher of Grove Atlantic, on why good books by new authors often go unnoticed.

http://www.nytimes.com/2013/08/31/business/cuckoos-calling-reveals-long-odds-for-new-authors.html?pagewanted=1&_r=0&ref=books